Escape the Mundane + Experience the Remarkable

One Word Can Change Your Life: The Importance Of When, Not If

NeuronsAn entrepreneur’s mindset is one of the most important factors in success. However, since the brain controls most thoughts and aspirations subconsciously it becomes very difficult to stay positive on the bumpy, uncertain road to early retirement. That is unless you consciously train your brain. While the topic of visualizations and affirmations is a complex and broad subject, there is a very simple method to begin the reshaping of your thought process. Replace the word If in your vocabulary with the term When or any synonym there of.

The Downfall Of If

What sounds better? “If I had this.” or “When I have this.” I’m guessing you picked the latter, since the former gives a negative connotation of something unattainable. In other words, the term If has always been associated with negative feelings as we grew up in a society saying “If only…” But why does this work so well? It works because our brain – however far it may be conditioned to think otherwise – wants to be positive. As your innermost desires become subconsciously attainable, you will begin to positively reinforce these thoughts. And no longer will the future seem bleak, but rather as a blank canvas in which anything is possible.


While saying When is a subconscious motivator, your desires will not magically happen. You must have a plan of attack for your dreams. For example, the statement, “when I have a billion dollars” will not create some sort of self-fulfilling prophecy. However, if you follow that statement (vocally or mentally) with “by continuing to build my business and investing in assets” or something of that nature, you will begin to relate your aspirations with a road map to obtain them.

Getting Started

Changing one word in your vocabulary is a simple process, however, from time to time you will forget. Don’t worry, when you catch yourself saying If, repeat the sentence with When. With this continued positive reinforcement, you will begin to see outlooks in a brighter light.

To conclude, by scratching If from your word bank and replacing it with When you will start becoming more optimistic about the future. Give it a try and see what happens, it worked for me and I know it will work for you. Good luck!

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